Google Ads Channel Controls Change the BFCM Planning Playbook

Google Ads is giving advertisers more control over where Search campaign budgets can flow, while also challenging a long-held assumption about Smart Bidding: changing a target by more than 20% does not automatically reset learning in a steady-state campaign. The clarification, discussed by Google Ads product manager Tal Akabas and summarized by... Weiterlesen: Google Ads Channel Controls Change the BFCM Planning Playbook