The Case for Internal Comms with Thereasa Roy

Internal comms is one of those marketing functions that doesn't always get its own seat at the table, but probably should. Thereasa Roy, formerly Director of Technical Solutions Marketing at Trail of Bits, now Director of Product Marketing at Oversight joins Gianna to talk through what it looks like in practice.

Trail of Bits is a fully remote cybersecurity services company of about 130 people, and when this episode was recorded, they were in the middle of a brand refresh. Thereasa talks about how to get alignment across leadership before anything gets deployed, why repeating yourself is the job, and how sales and dev teams need to hear very different things. There's also a practical thread on how to track whether any of it is landing.